Matt Cook with Purple Care in Ft. Worth shares his website tips for small businesses
Small businesses are the backbone of the American economy. While most small businesses start from a home or garage, most landscaping companies start out in wide-open spaces, outside where we love to spend our time. It’s in our DNA to be out and about doing the work!
But as you know, there is more to our jobs than doing the work, and we have to focus on the business side. For starters, we must attract and retain great people and the right clients. One way to start is through Internet marketing.
In this day and age, Internet searches are key, and content is king. To get your website noticed, you’ll need genuine and specific content. In the slower months — the heat of the summer and the cold of the winter — you need to spend time preparing. Sit down and begin to write meaningful content that helps reflect what you do and the most frequently asked questions you receive from clients.
Include Key Topics
Think of the topics that you and your staff find yourselves discussing over and over. This is content you can share with your clients as well as double as training materials for new employees. This could range from topics like water requirements, sun-loving plants, shade-loving plants, sod choices, deer-resistant plants, weather prep, etc. Consider creating a monthly calendar for a relevant email blast or a new blog post based on the climate.
Take High-Quality Photos
Plan to have a professional photographer showcase your work. Apply the same logic that you do for your clients. You want your clients to trust you as a professional that you are highly qualified, and they should rely on your expertise to do the work. Rely on the professional eye and equipment of a photographer. This will set you apart from the competition.
The more original content you can create about your business will lead to an increase in sales. It will make your company and your website stand out as being an authority in the marketplace.