Know Before You Grow

by | Jun 7, 2021 | Business, People, Technology

5 Tips on Company Expansions from Business Coach Nick Ruddle

Those in the industry are passionate about creating dream gardens and excited to build their business. But what vital pieces are in place to be successful?

There are common mistakes business owners can avoid by following basic princicpals.

Here are 5 to consider:

  1. Know Your Numbers

If you are playing a game of golf or tennis, how would you know if you were winning or losing without keeping score? Its the same in business. You need a score card to know whether you’re winning or not.

Do you know your true margins? Your monthly breakeven number? Marketing ROI? Productivity KPTs?

Its vital to know your numbers in order to make the right decision for a successful business.

2. Establish Your Vision and Values

You wouldn’t start a long journey without knowing where you’re going or how you’re going to get there. You’ll need to have a clear understanding of what your business looks like when it’s “finished”.

Then you can go to work “on” your business and not just work a job “in” your business. Having a clear vision and solid values will help attract like-minded individuals who will help you reach your goals.

If you haven’t already, read a great book called “The E-Myth Revisitied”. It explains how to get started.

3. Follow a Successful Recruitment Process to Attract Great People

Great people work for great companies. Average people work for average companies. To attract the best people, be an attractive business to work for. Learning and following a successful recruitment process is the key to building a winning team of great people.

If you are often frustrated with your team it may be time to asses your recruitment process and make changes.

4. Get Organized and Effecient

Map out your critical business processes that are performed on a regular basis, break them down into simple steps and train the relevant people in those tasks.

For example, what is your marketing process? Customer sales journey? Daily operations/delivery processes? Account systems? If everyone executes their tasks in the correct way and in a consistent manner, there will be less mistakes. It will make you more efficient and profitable!

5. Integrate the Right IT Systems.

80% systemization, 20% humanization.

80% of tasks in a business are performed on a regular basis, either hourly, daily, weekly, monthly, or quarterly.

Great businesses are build on great systems run by great people. Make sure you research the right IT systems for the key departments.

Remember the acronym for S.Y.S.T.E.M. — Sve Yourself Stress Time Energy & Money!


Nick Ruddle has coached landscape contractors, horticulturists, nurseries, garden centers and garden designers to success since 2007.

He works closely with the main industry associations, suppliers, and leaders. Nick has 5,000 hours of one-on-one coaching and delivered hundreds of workshops and seminars over the years.

Nick can help implement specific strategies, methods, processes, and systems that will produce exceptional results for landscape businesses.


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