8 Reasons it is a Can’t-Miss Event by Kris Kiser
For three days in October, Louisville is home to the industry’s largest trade show.
This year, we need it more than ever.
Whether you’re a first-time attendee or a seasoned show veteran, it’s got something for everyone.
1. Reconnect with the industry.
For nearly 40 years, GIE+EXPO has been the industry’s family reunion. It’s the place where manufacturers, contractors, dealers, and distributors can meet in person, learn from one another, and share best practices. If you have a question about how to improve your business, the answer is at EXPO. Show organizers are focused on providing another great show, and we’re ready to get back together in Louisville.
2. Get out and try … well, everything.
With more than 20 acres of outdoor demonstration area, GIE+EXPO is the best place to try out for yourself all the equipment your business needs. You and your crews can run the latest EFI engines, trial robotic and autonomous equipment, and go for a test drive at the new UTV test track (just to name a few).
3. Fly a drone.
For the first time ever, the show will offer hands-on drone training. The new hands-on Drone Zone will give show attendees the opportunity to fly a drone right on the exhibit floor in a 4,000-sq.-ft. netted area. Flight simulators will be used for testing abilities. Then after a little practice, it’s time to step into the Zone and fly with an expert trainer.
4. Adopt a dog.
Who knows your yard better than your dog? For the third year, we’re hosting Lucky’s Mutt Madness, a national dog adoption event, in partnership with the Kentucky Humane Society.
EXPO exhibitors and attendees create and maintain the outdoor spaces that are vital to people and pets, and through this event can adopt their own rescue pup in Freedom Hall.
5. Find the latest backyarding trends.
Backyarding – the trend of moving many activities outdoors – became a necessity during the pandemic. Yards and other managed landscapes have become a safe haven for working, studying, playing, exercising, and connecting. EXPO’s where you can find everything you need for your clients to become expert ‘backyarders.’
6. Learn the latest tech.
EXPO has always been the place to see the latest equipment innovations, and to try them out yourself. It’s also the best place to learn about the most current technology solutions for your business. We’ve got more than 40 technology exhibitors on the floor – from back-end business software to equipment tracking to marketing solutions, and more.
7. Get into outdoor living.
GIE+EXPO attendees get complimentary access to Hardscape North America, the largest tradeshow for the hardscape industry. It’s a great way to learn more about one of the fastest-growing segments in the business.
8. Find the next normal.
Last year was a challenge, and the industry responded. Through recessions, and labor shortages, and droughts, the industry and your tradeshow has continued to thrive. We don’t know what the next challenge will be, but we know the answer will be at EXPO.
After a year like none other, we’re ready to get back to business and host our show in person this October. This industry is full of creative and resilient people, and we’re ready to welcome you all to Louisville this Oct. 20-22. I’ll see you there.
The author is President of the Outdoor Power Equipment Institute, Managing Partner of GIE+EXPO, and the TurfMutt Foundation.