Fast-Growing Mowbot Expands Across US
With triplets raised and grown, Tony Smith was looking for a change in his career. He’d always had an entrepreneurial itch and was looking for a franchise to align with.
“I love innovation and love technology, especially business models that help make people’s lives easier,” says Smith. “Then I read about a company called Mowbot, and they were all of that.”
Headquartered in Durham, North Carolina, Mowbot launched in 2017. The company offers a monthly commercial and residential lawn service using Husqvarna robotic lawn mowers and battery-powered hand-held equipment. What seems like a gadget out of “The Jetsons” is now a reality for many homes and businesses.
“They’ve had robotic mowers for over 20 years in Europe, and it’s catching on here in the states,” Smith says. “It’s a young company, and I love that Husqvarna, a 300-year-old company, has backed the franchise.“
Smith is now the franchise owner for Mowbot in Orlando. The company is looking to have 24 franchises across the US by the end of the year.
The robotic mowers can handle lawns over 1 acre, maneuver over small debris, and fit into tight areas a traditional mower cannot reach. A built-in GPS tells the mower where to go; if the mower is low on battery, it will return to the charging station on its own. Mowbot owns the equipment, installs it and services it, while the customer pays a monthly fee.
“It’s essentially like roomba for your yard,” says Smith. “If only we’d had a roomba back when the triplets were younger and dropping Cheerios all over the floor. Anything to make our lives easier is a good thing.”
According to the company, traditional lawn care equipment still heavily depends on fossil fuels, making it responsible for 5 percent of air pollution in the US. Other than environmental benefits, the robotic mowers are extremely quiet and take the work out of lawn maintenance.
Smith says Mowbot isn’t looking to replace lawn care services, but rather work as a supplement. In fact, landscape companies might even be a natural fit to be become a franchisee.
“Mowing is time consuming, and by using a robot, it frees up landscaping companies to focus on other elements,” says Smith.
There are two ways to become a franchisee. One: Installing the robotic mower in the customer’s yard and maintaining and servicing the mower. Two: Providing full-service lawn care using robotic mowers. Services offered could include: edging, trimming, leaf blowing and all types of seasonal services such as mulch, aeration, fertilization, weed control etc.
Click here for more information on Mowbot or becoming a franchise owner.