Azalea City’s Finest

by | Feb 1, 2021 | Awards, Industry News, People

Carita Koen with Green Magic Landscape Company works to make Mobile, Alabama a better, more beautiful place

Landscape business owner Carita Koen was just named among the top 40 under 40 by Mobile Bay Monthly magazine. In 2016, she and her husband Larry founded Green Magic Landscape Company, which has become one of the most trusted landscape companies in the area. 

“We’re a balance,” she says. “My husband has been cutting grass since he was 8-years-old so he comes from the landscape maintenance background while I come from business administration. I’m an extravert, and he’s an introvert.”

Carita wears many hats. The mother of four is working on her MBA and is the founder of “Sistas Link,” a social media community created to inspire, empower and offer resources to women. She’s also heavily involved with the Mobile Bay Area Chamber of Commerce, serving on the board of directors and the Growth Alliance Task Force.

“I participate in marketing and networking groups,” says Carita. “Chambers offer a lot of programs that can help a lot with legal issues, accelerating your business, getting you connected and finding partners.”

Carita enjoys helping women as well as minority businesses grow. 

“We are mothers, wives, business women, who also have to do laundry,” she says. “We need to depend on each other and support each other.”

Carita admits being a female in the male-dominated landscaping industry can be challenging.

“There have been times where I reached out to potential clients and people ignored me, and I had to bring my husband along with me on our first meetings,” she says. “I’ve had to be strong and keep going.”

They are now celebrating their five-year anniversary in business. 

“Our new business has come from how we’ve treated customers in the past and their referrals, plus our engagements out in the community and on social media have also been important,” she says. 

Carita doesn’t consider this is a job, but a ministry. 

“God created the land before He created people—we enjoy every opportunity to make the space in which we live better,” she says. “When spaces are run down, there’s a crime hazard and a safety hazard. We need to have the utmost respect for where we live. We help people take pride in where they live, work and play. We inspire our clients to take responsibility for their neighborhood and show God’s grace.”

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