Industry veteran brings 35-years of category experience to U.S. subsidiary.
Terrence “Terry” Horan has been named President and CEO of STIHL Incorporated, and assumes his position on April 1, 2022. Horan will be responsible for the management of the STIHL Group’s largest market and subsidiary. Based in Virginia Beach, Va., STIHL Inc. supplies the majority of STIHL products for the U.S. market. As an integral part of STIHL Group’s manufacturing and sales network, STIHL Inc. also supplies components and products for more than 100 markets worldwide. The company employs more than 3,000 people in the United States.
“We are pleased to welcome Mr. Horan, an internationally successful leader with 35 years of experience in the power tools, DIY, and consumer goods industry to the STIHL family,” said Dr. Nikolas Stihl, chairman of the advisory board and supervisory board at STIHL Group. Michael Traub, the chairman of the executive board, added, “Terry Horan has demonstrated proven leadership of major companies and global brands, creating winning cultures focused on innovation and leveraging a deep understanding of the end-customer. This makes him the right choice to lead the company and its employees.”
Horan joins STIHL Inc. after a successful career as RPM Consumer Group president at RPM International Inc. Horan has also held various senior leadership roles including president and CEO of DAP Products Inc., president of The Master Lock Company, president and CEO of the Robert Bosch Tool Corporation North America, and president of Dremel Power Tools.
“I am excited both personally and professionally to join the team at STIHL Inc.” said Horan. “I look forward to meeting and working with the men and women here in Virginia Beach, our branch and distributor teams, and our vast network of more than 10,000 local STIHL Dealers across the country. Together we will build on STIHL Inc.’s long-standing legacy of success, accelerate our growth and continue our industry leadership position as the number one selling brand of handheld outdoor power equipment in America.”*
Horan, a native of the Chicago area, received a master’s degree in business administration from the University of Notre Dame, and a bachelor’s degree in marketing at Northern Illinois University. He also volunteers as a Start-Up Advisor at the IDEA Center at the University of Notre Dame. He and his wife Jill have three children.
About STIHL Inc.
STIHL Inc. manufactures the number one selling brand of gasoline-powered handheld outdoor power equipment in America,* as well as the number one selling brand of chain saws in the world. STIHL is also the number one selling brand of gasoline-powered handheld outdoor power equipment among U.S. landscape professionals.** STIHL products are sold through a network of more than 10,000 authorized local STIHL Dealers from coast to coast – not big box stores. Located in Virginia Beach, Va., STIHL Inc., the U.S. affiliate of the global STIHL Group, exports to more than 80 countries around the world; and the majority of STIHL products sold in America are also made in America.*** STIHL products sold through U.S. STIHL Dealers are for distribution in the United States only. For more information or for the name of a local STIHL Dealer, call toll free 1-800-GO STIHL (1-800-467-8445) or visit STIHLusa.com.
*”Number one selling brand” is based on syndicated Irwin Broh Research as well as independent consumer research of 2009-2021 U.S. sales and market share data for the gasoline-powered handheld outdoor power equipment category combined sales to consumers and commercial landscapers. **“Number one selling” claim based on 2007-2021 syndicated Irwin Broh Research of the U.S. professional landscaper market. ***A majority of STIHL products sold in America are made in America of U.S. and foreign materials.
STIHL Inc. is pleased to support the work of Independent We Stand, the Tree Care Industry Association (TCIA), National Association of Landscape Professionals, America’s State Parks, and the North American Hardware and Paint Association.
For information on job opportunities with STIHL Inc., please go to www.stihlcareers.com. STIHL is an EEO and drug-free work environment.
About the STIHL Group
The STIHL Group develops, manufactures and distributes power tools for professional forestry and agriculture as well as for garden and landscape maintenance, the construction sector and private garden owners. The product range is complemented by digital solutions and services. Products are distributed through authorized dealers and STIHL’s own online-shops, which will be expanded internationally over the next few years – including 41 sales and marketing subsidiaries, about 120 importers and more than 54,000 servicing dealers in over 160 countries. STIHL produces in own plants in seven countries: Germany, USA, Brazil, Switzerland, Austria, China and in the Philippines. Since 1971 STIHL has been the world’s top-selling chain saw brand. The company was founded in 1926 and is based in Waiblingen near Stuttgart. In 2020, STIHL achieved a worldwide sales volume of 4.58 billion euros with a workforce of 18,200.